Where to Buy Gorgeous Gowns From the Comfort of Your Own Home
If you’re dreading the thought of trudging to bridal boutique after bridal boutique in the search of your dream dress, then why not head online instead?
Brides are increasingly looking to online retailers for all of their wedding day fashion needs — including their dress. Whether you prefer a traditional bridal retailer, a custom dressmaker or want to nab a great gown off the rack, online shopping is a relatively painless way to find the dress that not only suits your figure and personality but your budget too.
While online shopping is easy, knowing where to start is not. To that end, we’ve put together a list of the best places to buy wedding dresses online. No matter what your style or budget, you’re sure to find your perfect bridal match in our comprehensive guide.
In This Article
Best Affordable Wedding Dresses Online
You can find your dream dress on a tight budget — as long as you know where to look. Here are some of the best places to buy wedding dresses online for $500 or less.
LuLu’s
With dresses starting as low as $25, LuLu’s is one of the best places to shop if you’re on a tight budget. In sizes 2 to 3X, dresses range in style from traditional to boho to modern and you can even find some cute accessories to complete your look.
Our Favorite Dress: Loving You Truly White Beaded Dress
JJ’s House
One of the best budget bridal sites, JJ’s House has a huge selection of dresses in a variety of styles that range in price from $25 to $500. Perhaps the best feature this site offers, however, is its custom sizing. While you can order a standard size in 0 through 26, you can also send your measurements for a custom fit.
Our Favorite Dress: Princess Illusion Court Train Lace Wedding Dress
Ever Pretty
If you don’t want to spend more than $100 on your wedding dress, then Ever Pretty is one of the best online bridal options available to you. With a variety of dresses available for $99 or less, you can find gowns up to size 26.
Our Favorite Dress: Sweetheart Long Bell Sleeve Mermaid Wedding Dress
Simply Dresses
While not specifically labeled as bridal gowns, Simply Dresses selection of white and ivory formalwear could easily be worn as a wedding dress. And with sizes XS to 5XL available, brides with any body type can find their perfect dress there for less than $500.
Our Favorite Dress: Lace-Applique White Formal Gown
Borrowing Magnolia
Borrowing Magnolia sells new, gently used and sample designer wedding dresses, enabling brides to scoop up gorgeous gowns on the cheap.You can expect to pay less than half of the retail cost and all dresses are in like-new condition. For instance, you can snap up a $1,100 gown for $500.
Our Favorite Dress: Galina V-Neck Lace Illusion Mermaid Wedding Dress
Prom Girl
Did you know you can wear a prom dress as a wedding dress? The fab white formal dresses offered by this site can easily pass for wedding gowns — and they’re easier on the wallet than a dress bought at a traditional bridal boutique. With sizing up to 5X, you can nab a dress here for between $50 and $500.
Our Favorite Dress: Long Formal Sweetheart Off-the-Shoulder Dress
Best Wedding Dress Selection Online
Is there such a thing as having too much choice? Never! If you’re the type of bride who likes having a lot of dresses to choose from, these sites won’t disappoint.
David’s Bridal
With dresses available in sizes 0-30 as well as petite and tall gowns, David’s Bridal has something for everyone. Literally. The site features dresses from Oleg Cassini, Melissa Sweet and Galina Signature — all for less than $2,000. If you’re looking for something a little less expensive, you can find some gorgeous gowns from DB Studio ranging from $100-$700.
Our Favorite Dress: Galina Signature Floral Tulle Wedding Dress
Azazie
Who says you have to sacrifice on style to get a great deal? Azazie has a large selection of wedding dresses that are well made and affordable. In fact, many dresses retail for $500 or less, but you can also get more intricately-made dresses for between $750 and $1,000. Custom sizing is available as is standard sizing between 0 and 30.
Our Favorite Dress: Azazie Hearst Gown
RK Bridal
With dresses from nearly 80 different wedding designers, you’re sure to find a dress to love at this online bridal boutique. Allure Bridal, Maggie Sottero, Mon Cheri, Sophia Tolli and Willowby by Watters are just a few of the amazing designers you can choose from. Designs tend to range from $800 to more than $2,000 and sizing is available from 0 to 28.
Our Favorite Dress: Maggie Sottero Curve-Hugging Mermaid Wedding Gown
NewYorkDress
NewYorkDress also has an impressive selection of designers to choose from, but has more low-cost selections. With prices ranging from $100 to more than $2,000, there is something for every bride, no matter her budget. Designers range from GLS By Gloria to Andrea and Leo to Gatti Nolli.
Our Favorite Dress: Zurc for Impressions Bridal Gown
Nordstrom
Another one-stop shop for all of your wedding day needs, Nordstrom carries both traditional and unconventional wedding dress styles ranging in size from 00 to 28. Popular designers include Mac Duggal, Dress the Population and ML Monique Lhuillier.
Our Favorite Dress: V-Neck Crepe Ballgown
CoCo Melody
No matter what type of dress you’re looking for, CoCo Melody has it. From a-line and ball gowns to mermaid silhouettes and sheaths, not to mention separates and jumpsuits ranging from $100 to $2,000, this site has a dress for every style of wedding. Perhaps the best feature about this site, however, is its ability to accommodate custom sizing. You simply enter your measurements on the form provided and you’re good to go.
Our Favorite Dress: Trumpet-Mermaid Cathedral Train Wedding Dress
Best Traditional Wedding Dresses Online
If you’ve always pictured yourself in a gown from a traditional bridal boutique but dread the actual in-person shopping experience, these online bridal sites are a terrific alternative.
Camille La Vie
If you’re a lover of classic dresses, Camille La Vie’s selection of gowns will have your heart aflutter. Known in particular for its beautiful ball gowns and a-line dresses, this online boutique also has some amazing mermaid and trumpet gowns. And with prices staying under the $1,000 mark, how can you go wrong?
Our Favorite Dress: Lace Applique Off the Shoulder Dress
Avery Austin
With a healthy selection of dresses in sizes 0-30 ranging from $400 to just over $1,000, Avery Austin is one of the best sites to find a traditional dress without breaking the bank. As an added bonus, tall and petite brides alike can customize their hem length to best suit their height.
Our Favorite Dress: Rylee Lace Fit and Flare Wedding Dress with Beaded Back
Kennedy Blue
Lace, tulle and satin gowns in classic cuts are what you’ll find at this online boutique. While Kennedy Blue doesn’t have an extensive collection of bridal gowns, it does have affordable prices. Dresses range from just under $400 to less than $1,000 and come in sizes 0 to 24.
Our Favorite Dress: Astrid Gown
Anne Barge
Anne Barge is a master at mixing minimalist details with classic styles for a modern take on the traditional dress. Best for brides with a healthy budget, dresses range in price from more than $1,500 to nearly $5,000 and are available up to size 22.
Our Favorite Dress: The Pei Ball Gown
Vow’d
From ball gowns to a-line dresses to mermaid silhouettes to sheaths, you’re sure to find at least one dress to fall in love with at this online boutique where pricing ranges from $400 to just under $2,000. Dresses are available up to size 16 and select dresses are available in plus size.
Our Favorite Dress: Aria Dress
Amsale
While Amsale’s line is available only at select retailers, brides can shop the Nouvelle Amsale collection online for dresses starting at $1,800. Amsale also enables you to design your own gown with Amsale x You. You simply pick a silhouette from the library of interchangeable tops and skirt, choose a belt and fabric and then choose your size.
Our Favorite Dress: Violet Gown
Best Minimalist Wedding Dresses Online
If plain and simple, yet elegant styles are what you seek, you are a true minimalist bride. Here are six bridal retailers that epitomize modern style.
Reformation
If you love clean lines and plain fabrics paired with modern silhouettes, you’re sure to love the selection of dresses Reformation has to offer. From slip dresses to slinky gowns to casual sundresses, you’ll find sizes in XS to 3X.
Our Favorite Dress: The Gatsby Dress
Rebecca Vallance
Sleek lines and quality fabrics go hand-in-hand at Rebecca Vallance Bridal where minimalism meets vintage charm. While some dresses are distinctly modern, some dresses do give off a slightly retro vibe. Mini dresses start at $650 while longer gowns start at $1,000 and come in sizes 4 to 16.
Our Favorite Dress: Milan Gown
Revolve
Revolve may not carry traditional wedding dresses, but does have a number of white dresses that are perfect for modern-loving brides who enjoy bodycon styles. There are a few classic gowns, but most dresses have either thigh-high slits, low-cut necklines or body-hugging fabrics.
Our Favorite Dress: Bambina Gown
Bec + Bridge
Simple and sleek, Bec + Bridge dresses are ideal for courthouse marriages, elopements and casual ceremonies. Made with the modern bride in mind, dresses sell for $400 or less and come in sizes XS to XXL.
Our Favorite Dress: Moon Dance Maxi Dress
Shopbop
Looking for a dress for an ultra-casual wedding or courthouse ceremony? Shopbop’s selection of slip dresses, lace minis, structured below-the-knee dresses and ivory separates could be just what you’re looking for. There are some floor length gowns too, but most are geared to the minimalist bride.
Our Favorite Dress: Retrofête Margot Dress
Sachin & Babi
A mixture of classic and minimalist style results in the unadorned yet traditional silhouettes of Sachin & Babi dresses. SImple yet elegant, the dresses range in price from $500 to $2,000 and come in sizes 0 to 20.
Our Favorite Dress: Britt Gown
Best Boho Wedding Dresses Online
Boho wedding dresses are hugely popular as brides look for a pretty but less traditional gown. Whether your style is beachie, hippie or boho-chic, you’re sure to fall in love with the dresses from these fab retailers.
Anthropologie
The words light and care-free come to mind when thinking of the dresses at this popular retailer. Lace, tulle and other soft materials are used for bohemian flare in these gowns that can be yours from anywhere between $600 and $2,500.
Our Favorite Dress: Willowby by Watters Lilia Gown
Love Shack Fancy
Ideal for beach weddings and casual nuptials, the gowns at Love Shack Fancy are heavy on lace and bohemian charm. Dresses, which range from $300 to $2,000, are only available up to size 12.
Our Favorite Dress: Norma Lace Dress
Whistles
While Whistles doesn’t have a large wedding dress collection, its gowns are perfect for brides who want a mix of modern and boho charm. With prices starting around $400, you can choose from full-length gowns and shorter hemlines.
Our Favorite Dress: Therese Wedding Dress
ASOS
Great for boho-loving brides on a budget, all ASOS wedding dresses come in under $700. And, with sizes ranging from 0 to 26, it’s a site that will work for most brides despite body type.
Our Favorite Dress: ASOS Ivy Plunge Wedding Dress
Daughters of Simone
If you love lace and chic lines, then a Daughters of Simone Dress will suit you well. Heavy on lace, low-cut backs and sheer fabric, gowns from this retailer go for $775 to nearly $3,000 and come in XS to 5X.
Our Favorite Dress: Mosshart Dress
Spell
Although Spell doesn’t offer an extensive collection of gowns, there’s always a few beautiful boho-style dresses that are perfect for an outdoor ceremony. Available in XS to XL, the gowns tend to be under the $1,000 mark.
Our Favorite Dress: Novella Gown
Best Lace Wedding Dresses Online
Lace has been a staple in the making of wedding gowns for centuries, and now comes in many styles from princess dresses to slim silhouettes. To help you find your perfect lace gown, these are some of the best online bridal shops to turn to.
Grace Loves Lace
Lace truly takes center stage with every Grace Loves Lace gown. Perfect for boho, beach, garden and country weddings, these lovely gowns range from $1,500 to $5,000. All gowns are made-to-order.
Our Favorite Dress: Bonita Lace Gown
BHLDN
BHLDN has a wide selection of dresses for every bride with styles ranging from $275 to more than $2,000. Best for boho, traditional or vintage-loving brides, you’re sure to find lots of lovely lace gowns and simple, classic cuts. Featured designers include Jenny Yoo, Watters and Catherine Deane.
Our Favorite Dress: Wtoo by Watters Philomene Gown
Tadashi Shoji
Romantic and classy are the two words that come to mind when it comes to the gorgeous lace dresses offered up by Tadashi Shoji. The collection, which comes in sizes 00-24, includes floor-length, tea-length, midi and short dresses. Not a fan of lace? Tadashi Shoji also offers elegant, unadorned gowns in fabrics like satin and crepe.
Our Favorite Dress: Murielle Lace Illusion Gown
Milla Nova
Milla Nova’s White & Lace collection specializes in traditional gowns with a modern twist. The perfect boutique for a bride who loves a classic gown with some surprising finishes, many of the dresses feature lace details. Pricing ranges from $750 to just under $3,000 and sizing can be found in XXS to XXL.
Our Favorite Dress: Carmen Princess Dress
Needle & Thread
If you love lace, sparkles and ruffles, then Needle & Thread is sure to have dresses that will have you drooling. Boasting a slightly retro vibe, lace is the common denominator across the entire dress collection which ranges from $300 to just over $1,000.
Our Favorite Dress: Lottie Lace Gown
Claire Pettibone
Claire Pettibone, a bridal boutique located in L.A., allows brides to buy bridal separates and sample sale dresses on its website. While the selection isn’t extensive, there are some gorgeous dresses and separates available that you’re sure to love.
Our Favorite Dress: Antoinette Long Lace Skirt
Best Vintage-Style Wedding Dresses Online
Vintage-style dresses have made a huge comeback in recent years as designers mix the best part of classic style with modern methods and fabrics. If you’re looking for your dream vintage-style dress, these are your best online options.
Blush Fashion
Modest vintage styles combine with classic fits and a lot of lace in this extensive collection of retro wedding gowns. Great for brides on a budget, dresses cost between $100 and $700 and come in regular and plus sizes.
Our Favorite Dress: Wrap Mermaid Wedding Dress
Markarian
If you’re looking for vintage style in a high-end package, Markarian definitely fills the bill with its quality fabrics and exquisite finishes. From lace and tulle to puffed sleeves and empire waists, Markarian’s vintage vibe comes with a modern touch for the best of both worlds. Dresses run from $1,500 to up to $10,000.
Our Favorite Dress: Esmeralda Gown
Unique Vintage
Lovers of 1950s style need look no further than this retro-themed boutique. Beautiful tea-length dresses and gorgeous lace and tulle gowns are a staple on this site, although you may see a few glitzy flapper style dresses too — and all for less than $500. The site offers both regular and plus sizes to accommodate all body types.
Our Favorite Dress: 1950s White Lace Long Sleeve Martinique Bridal Dress
Phase Eight
From gowns to tea-length and midi dresses to jumpsuits, Phase Eight’s bridal collection offers vintage-inspired styles for the modern bride. And, with each ensemble coming in under $1,000, the collection is affordable for many online shoppers.
Our Favorite Dress: Genova Beaded Wedding Dress
Shona Joy
Luxurious silk and classic cuts with little embellishment make the Shona Joy Bridal collection perfect for brides who love a mixture of vintage and minimalist style. All gowns are available for under $600, while separates are $400 or less.
Our Favorite Dress: La Lune Frill Cuff Bias Dress
ModCloth
Affordability and retro style go hand-in-hand at ModCloth. Ideal for brides looking for tea-length dresses and lace gowns and midis, styles are available up to size 28.
Our Favorite Dress: Gilded Grace Lace Dress
Best Plus Size Wedding Dresses Online
More and more retailers are focusing on providing stylish bridal gowns for the plus-size bride. While many of the retailers on this list do offer a wide range of sizes, these are some of the best options for curvier ladies.
Sydney’s Closet
If you’re a plus-size bride looking for traditional wedding dresses, this online boutique is a great option. It offers a wide variety of styles up to size 36 and dresses range from $200 to just under $1,000.
Our Favorite Dress: Petunia Wedding Dress
Torrid
Plus-size gowns for less than $400? Yes, please! Torrid’s collection may not be huge, but it is beautiful and, with sizes from 10-30, it accommodates a variety of body types.
Our Favorite Dress: Ivory Lace and Tulle Dress
Kiyonna
Another affordable option for curvier brides, Kiyonna has a nice selection of traditional gowns and tea-length dresses that are available in sizes 10-32. And with free shipping on orders over $50, you really can’t go wrong.
Our Favorite Dress: Sweet Serenity Wedding Gown
Fashion Nova
Want to show off your curves? Fashion Nova offers a ton of styles for curvier brides who want to flaunt their assets. Oh, and did we mention the prices? You can nab a dress here for less than $100, making this site the best bargain for plus size styles up to 3X.
Our Favorite Dress: Vienna Mini Sequin Maxi Dress
MuMu
If you enjoy simple styles and a good price, MuMu’s range of unadorned dresses is a good place to start your search. With a wide selection of regular and plus size styles, you can find some great deals in the store’s sale section. Even at regular prices, bridal dresses cost less than $300, making this a great option for any bride on a budget.
Our Favorite Dress: Samantha Ruffle Wrap Dress
BooHoo
While you won’t find long or formal gowns here, you will find midi and knee-length dresses perfect for courthouse nuptials, elopements and small, casual celebrations. Most styles are $200 or less.
Our Favorite Dress: Embroidered Floral Midi Dress
Best Custom Wedding Dresses Online
If you want a dress made specifically for your figure, then Etsy is a great place to turn. Here are five stellar choices from Etsy with great reviews.
WoWoWo Bridal on Etsy
A star seller on Etsy, WoWoWo Bridal offers hand-made dresses for under $1,000 in a variety of styles, but specializes in gowns with retro flair. From ball gowns to sheaths to mermaid dresses, each has a distinctly vintage vibe. Sizing runs from 2 to 20 but custom sizing is also available.
Our Favorite Dress: Vintage Lace Wedding Dress
JesusBridalOnlineUS on Etsy
Also given a star seller rating by Etsy, this bridal shop has hundreds of vintage dress styles available for customization all for less than $1,000. Brides have the option of choosing from the size chart or they can send their measurements for a customized fit.
Our Favorite Dress: Vintage High-Neck Wedding Dress
A. Cherie on Etsy
A. Cherie is a luxury bridal designer that mixes modern details with classic and feminine styles for some gorgeous and unique gowns. Brides have the option of shopping the collection or making a custom request. All designs are made according to the bride’s measurements.
Our Favorite Dress: Bella-Unique Gold Metallic Dress
Wear Your Love XO on Etsy
If you’re seeking a custom-made, boho-inspired long sleeve or open-back gown, Wear Your Love is a great choice. With more than 900 five-star reviews, this shop creates gowns according to the bride’s exact measurements. Brides can expect to pay between $1,000 and $2,000 for their custom dress.
Our Favorite Dress: The Indigo Backless Lace Wedding Dress
PoshFair Bridal on Etsy
Yet another star seller, this bridal designer has a wide range of styles available. PoshFair allows brides to order a specific size or send their measurements for a custom fit as well as request design changes. The designer also offers financial plans for her dresses to make it more affordable.
Our Favorite Dress: Isabella Gown
Best Luxury Wedding Dresses Online
If you’re a bride who enjoys the finer things in life, then these retailers can help you find high-end dresses at a discount.
Moda Operandi
This high-end retailer curates bridal fashion from leading and emerging designers to offer brides everything from dresses to shoes and accessories. Moda Operandi also hosts online bridal trunkshows with gowns from designers such as Vera Wang, Danielle Frankel, and Stella McCartney. These trunkshows come and go quickly, so it’s wise to check in regularly.
Our Favorite Dress: Anna October Snowdrop Asymmetric Cotton-Blend Maxi Dress
Net-A-Porter
Net-a-Porter is another great site for brides looking for designer dresses. Expect to see bridal fashions from designers like Monique Lhuillier, Gabriela Hearst and Rosie Assoulin.This site is also a great resource for accessories and going away dresses.
Our Favorite Dress: Rime Arodaky Kiss Embroidered Tulle and Crepe Gown
Farfetch
A host for the who’s who of designers, Farfetch has bridal gowns from the likes of Jenny Packham, Carolina Herrera and Alexander McQueen. Also a great place to buy shoes, a bridal clutch and jewelry, this luxury retailer also has a pre-owned site where you can scoop up gently-used designer duds.
Our Favorite Dress: Jenny Packham Bead-Embellished Tulle Dress
The Outnet
Known for luxury discount shopping, The Outnet brings designers like Badgley Mischka, Halston and Marchesa to brides at up to 70% off. Ideal for brides who like modern gowns and high-end finishes, the site deals exclusively with designer brands.
Our Favorite Dress: Catherine Deane Suri Lace Bridal Gown
MatchesFashion
Matchesfashion launched its Wedding Edit shop nearly two years ago to help brides score dresses from high-end designers like Givenchy, Saint Laurent, Roksanda and Vivienne Westwood. Brides should check in often because merchandise changes frequently.
Our Favorite Dress: Galvan Estrella Sequin Dress
Saks Fifth Avenue
Saks Fifth Avenue has been synonymous with high-end fashion since 1924 and remains one of the premier destinations for luxury dresses and accessories. With designers like Dolce & Gabbana, Reem Acra and THEIA, you’re bound to find a gown you love.
Our Favorite Dress: ML Monique Lhuillier Off-The-Shoulder Metallic Chiffon Gown
